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How AI Startups Can Sell the Work Itself
Aug 21, 2023
How AI Startups Can Sell the Work Itself (Related Article)
In her article "AI Startups: Sell Work, Not Software," Sarah Tavel argues that the traditional model of selling software to businesses is becoming outdated. Businesses are increasingly looking for ways to automate tasks and improve productivity, and AI is a powerful tool that can help them do that.
Tavel argues that AI startups can capitalize on this trend by selling the work itself, rather than just the software. This means providing a service that uses AI to automate tasks for businesses, freeing up employees to focus on more strategic and creative work.
There are a number of benefits to selling the work itself, according to Tavel. These benefits include:
Greater productivity: AI can automate many of the tasks that were previously done by humans, freeing up employees to focus on more strategic and creative work. This can lead to significant productivity gains for businesses.
Improved customer experience: AI can be used to personalize customer interactions and provide better support. This can lead to increased customer satisfaction and loyalty.
Reduced costs: AI can automate many of the tasks that were previously done by humans, leading to reduced labor costs and other operational costs. This can help businesses to save money.
Increased innovation: AI can be used to develop new products and services that were not possible before. This can help businesses to stay ahead of the competition and grow their market share.
To be successful in selling the work itself, AI startups need to focus on the following, according to Tavel:
Identify tasks that are repetitive and time-consuming, and that are well-suited for automation. Not all tasks are equally well-suited for automation. AI startups need to identify the tasks that are most likely to be automated and that will provide the greatest benefits to businesses.
Develop AI-powered solutions that are easy to use and affordable. Businesses are more likely to adopt AI-powered solutions if they are easy to use and affordable. AI startups need to make sure that their solutions meet these criteria.
Market the AI-powered solutions as a way to improve productivity, customer experience, and innovation. Businesses need to see the value in AI-powered solutions in order to adopt them. AI startups need to market their solutions in a way that highlights the benefits that they can provide to businesses.
Tavel's article provides a valuable overview of the opportunities for AI startups in the era of automation. By following her advice, AI startups can position themselves to succeed in this rapidly changing market.