Definitive Provides Insights into On-Chain Data at the Project and Individual Wallet Level
The Problem
There is no easy way for web3 teams to obtain insights related to user behavior, making it difficult to make insight-driven decisions about your projects
Our Solution
Dashboards containing on-chain data that provide robust insights into user behavior at the project and individual wallet level
End Benefit
An easy, user-friendly way for web3 teams to understand user behavior, enabling you to make data-driven and insight-driven decisions to drive growth and increase retention
Definitive Royalty Tracking
Definitive Provides Projects with Accurate and Verified Royalty Tracking
The Problem
Projects don’t have an accurate sense of how much they earn in royalties. That’s because verifying if the correct royalty amount was paid on each transaction requires an extremely manual, tedious, and time-consuming process using Etherscan
Our Solution
A curated and verified royalty tracker containing a series of charts showing project and portfolio-level royalties, breakouts by collections, trends, lost royalties, and more
End Benefit
Simplifies financial reporting, enables projects to calculate payouts to artists/partners, and allows you to be much more confident in the royalty revenue you earn and report. This is the turnkey income statement that projects have always wanted and saves hours of manual work
Retention and Churn Analysis
Definitive Provides Projects With Visibility Into the Health of Your Community
The Problem
Retention and churn are difficult to track and not well-understood in web3, therefore many projects ignore these critical metrics and don’t know how engaged their community is
Our Solution
Dashboard showing a project’s retention and churn metrics with detailed, week-by-week breakouts and trend analysis. See what % of your holders are still holding after 16 weeks and compare against other projects to put these metrics in context
End Benefit
Instant visibility into the health of your project’s community. Allows you to understand the level of engagement among holders, identify and prevent potential churn risks, and benchmark against others to inform where focus is needed
Wallet Profiling
Definitive Allows Projects to Better Understand their Community
The Problem
Projects often have no idea whether their holders are new to web3 or experienced web3 natives. They are largely flying blind as they make marketing, pricing, messaging, and product decisions for a group they don’t truly understand
Our Solution
Dashboards analyzing the wallets that make up your community, providing insights into the total value of your holders’ on-chain assets, web3 experience level, number of NFTs purchased before yours, wallet age, and more
End Benefit
An enhanced and accurate understanding of your community. This understanding allows you to make informed marketing, pricing, messaging, and product decisions that align with your holders’ behavior
Analytics on Real-World Events
Definitive Allows Teams with Real-World Events to Measure ROI Using On-Chain Data
The Problem
While web3 teams have a unique opportunity to leverage POAPs (Proof of Attendance Protocols) to obtain valuable insights on real-world events, many of them don’t because it can be difficult to know where to start
Our Solution
Dashboard showing an in-depth analysis of all event attendees, based on the presence of a POAP NFT in their wallet. This POAP creates the ability to track attendees’ on-chain behaviour before and after the real-world event
End Benefit
Web3 teams can now measure whether real-world events drive on-chain behavior, such as purchasing specific NFTs post-event. This industry-first attribution method can help determine the ROI that event sponsors actually achieved - something that has never been possible before
Direct Data Access: Self Managed
Definitive Provides Projects With Direct SQL Access to High-Quality On-Chain Data
The Problem
Many organizations have their own technical infrastructure (cloud, data warehouse, business intelligence, etc) and want access to a reliable, high-quality, and curated blockchain data model when writing SQL queries for on-chain data
Our Solution
Curated blockchain data shared with customers via Google Analytics Hub. Customers manage their own BigQuery instance and all business intelligence tooling/infrastructure. Off-chain data can be incorporated by simply landing it in their BigQuery instance
End Benefit
Access to reliable blockchain data and the ability to integrate it into your existing data environment. By granting web3 teams full control and ownership over data and infrastructure, we empower our customers’ data teams with the flexibility to explore independently
Direct Data Access: Managed by Definitive
Definitive Provides Projects With Direct SQL Access to High Quality On-Chain Data
The Problem
Some organizations do not have their own infrastructure and tooling (cloud, data warehouse, business intelligence, etc.), yet they are familiar with SQL and want to write their own queries using Definitive’s data model
Our Solution
Curated blockchain data shared to an instance of BigQuery that is dedicated to the customer, but managed by Definitive. A dedicated UI is provided so you can create your own charts and dashboards using SQL
End Benefit
Combines the benefits of a user-friendly interface containing pre-built charts with the ability to explore the data independently using SQL
Definitive Wallet Analytics API
Definitive Delivers On-Chain Data Directly Into the Web Analytics Environment of Your Choice
The Problem
On-chain data is most useful when it can be integrated into your existing web analytics tools, however most on-chain analytics are isolated from the rest of the user management or product analytics stack
Our Solution
An API that augments the customer’s user engagement data with 50+ data points about each user, derived from their on-chain behavior. Data is delivered directly into your product analytics environment (ie. Mixpanel, Amplitude, Segment, etc.)
End Benefit
On-chain insights, seamlessly integrated into your existing product analytics tool, where you analyze the rest of your business, product, and customer data. This creates a single pane of glass for you to look at
Allowlist Analytics and Insights
Definitive Provides Projects with Allowlist Analytics to Better Manage Launches
The Problem
Web3 teams lack the ability to analyze wallets in their allowlist in order to reward those wallets that own projects in their collection
Our Solution
Teams can submit their allowlist to Definitive and receive important insights about each wallet, such as how many NFTs they’ve minted and their average hold time
End Benefit
Rewarding wallets that are committed community members and prone to long-term holdership ensures a more successful mint
Mint Analysis
Definitive Provides Projects with a Detailed Mint Analysis
The Problem
Web3 teams often lack the technical skills required to build dashboards that provide insights about their mint
Our Solution
Pre-mint: dashboard that allows you to benchmark competitive projects and gain insights about their holders. Post-mint: you’re able to see how the mint performed, whether it was botted, and gain a deeper understanding of who your holders are
End Benefit
Insights about how the mint performed reveal valuable information about holder behavior that can guide strategic decisions on the project
Ecosystem Tracking
Definitive Provides Portfolio-Level Tracking of Tokens and Projects
The Problem
Web3 teams that have multiple collections or a collection where the metadata segments tokens into various products (such as web3 music) have trouble tracking their performance in a holistic way
Our Solution
An ecosystem dashboard that provides an analysis of all collections, while also providing a drill-down on the individual collection or even at the metadata level
End Benefit
Seeing insights across all collections / metadata segments on a single dashboard allows for a different lens of decision-making that is brand-centric
Lookalike Wallets
Using Artificial Intelligence Models, Definitive Helps Projects Identify New Wallets to Target
The Problem
Web3 teams want to grow their user base, but high-reach marketing efforts are expensive. There is no easy or cost-effective way to identify potential users
Our Solution
Definitive uses artificial intelligence to identify wallets that exhibit similar attributes to holders’ wallets, but who have not yet become holders of the project themselves. Wallets are assigned a score from 0 to 1 to reflect how closely they resemble an existing holder’s wallet profile
End Benefit
Web3 teams are able to intelligently target potential users who have a high propensity to convert, based on how closely their wallet attributes match those of existing holders
Off-Chain Data
Definitive Helps Teams Combine Off-Chain Data with On-Chain Data to Unlock Additional Insights
The Problem
Teams lack the ability to tie their off-chain data (Segment data, Discord IDs, KYC data, etc.) to on-chain data for deeper analysis and customer relationship management.
Our Solution
Definitive surfaces off-chain data alongside on-chain data in Definitive dashboards. Off-chain data can be publicly available via API (e.g. pricing, social data) or proprietary data (customer lists, web/product analytics, etc).
End Benefit
Tying off-chain and on-chain data together gives you a complete understanding of your project’s holders that cannot be achieved by looking at each data set individually.
